Stakholder trust models

This is critical for a PM to understand- the Stakeholder trust model are different in each organization, let alone the person themselves.  This is a must read from a Harvard White paper

"Employees that don't trust their organizations are less loyal, less motivated, and less  productive. Customers who perceive a breach of trust are more likely to switch to a competitor.
When trust is lacking in supplier relationships, more resources need to be devoted to contract enforcement and monitoring, the result of which is increased transaction costs. Organizations that lose the trust of their investors may be the quickest of all to perish."

SO go read and don't Perish :)-